About Aura Forged
Precision isn't claimed; it's earned through decades of experience
Built from a lifetime inside the global performance automotive industry.
Our journey has been shaped by working alongside some of the most respected names in the automotive tuning and performance world. Through years of collaboration with leading European tuning houses and performance brands, we gained first-hand insight into how world-class automotive products are designed, engineered, and brought to life.
These experiences form the foundation of Aura today
From the workshops of Europe’s respected tuning houses to the roads of Southeast Asia, our journey has been guided by one pursuit: understanding what true quality feels like.
Aura was founded on a simple belief — experience should guide innovation.
Every Aura wheel reflects lessons learned from working alongside global leaders in the performance automotive industry, combining thoughtful design, engineering discipline, and real-world fitment expertise.
Our goal is straightforward: to make precision-engineered forged wheels more accessible to enthusiasts without compromising quality or performance.
At Aura, we don’t just make wheels; we craft experiences that resonate with your love for the road. This is Aura. Forge Further.
Our Founder
Brinal Chua has spent over three decades in the global automotive tuning and performance industry, working across product development, brand representation, and market growth throughout Southeast Asia.
Along the way, he worked closely with respected names in the European performance ecosystem, gaining deep insight into engineering standards, design philosophy, and the expectations of enthusiasts for high-performance automotive products.
His company also served as the exclusive regional distributor for HRE Performance Wheels, and he visited leading manufacturers, including BBS in Schiltach, Germany, gaining first-hand exposure to the craftsmanship behind some of the world’s most respected wheels.
Guided by these experiences, Brinal founded Aura with a clear vision: To create forged wheels that combine premium design, engineering integrity, and real-world accessibility for modern enthusiasts.
Today, Aura continues that journey; built on experience, driven by purpose, and designed for drivers who expect more.
Testimonials
Voices of Success: Hear what clients have to say about their journey with Brinal. Discover how our automotive collaborations have driven real results and satisfaction. Explore testimonials that speak about our commitment to excellence.
HRE Performance Wheels
During our years in the performance automotive industry, our company was entrusted as the exclusive regional distributor for HRE Performance Wheels across Southeast Asia, representing one of the world’s most respected forged wheel manufacturers. Working closely with HRE gave us valuable insight into the engineering standards, craftsmanship, and attention to detail required to produce truly premium forged wheels. That experience helped shape our understanding of what enthusiasts and performance specialists expect — lessons that continue to influence how we approach design, fitment, and quality at Aura today.
Akrapovič
I am writing to express my sincere gratitude and appreciation for the outstanding collaboration we have had with Brinal, who served as official Akrapovič car division distributor in Southeast Asia since the beginning of our partnership in 2012.
Brinal’s role in Akrapovic market penetration in Southeast Asia was nothing short of exemplary. From the onset, he demonstrated a deep understanding of the market dynamics, proving instrumental in identifying and developing suitable B2B and customer networks for our expansion in both Singapore and Thailand. Brinal’s strategic approach and ability to foster meaningful connections greatly contributed to the success of our market entry and establishment.
In terms of marketing development, Brinal played a crucial role in shaping Akrapovic brand positioning in the region. His keen insights into local nuances and cultural considerations were evident in the well-crafted marketing strategies that not only elevated brand awareness but also effectively positioned our products in the market. Brinal’s efforts directly translated into increased demand for our products, showcasing a remarkable talent for understanding and meeting the needs of the Southeast Asian B2B partners and end consumers.
Working with Brinal was an absolute pleasure. He consistently exhibited professionalism, dedication, and a proactive attitude. Brinal’s ability to navigate the challenges of a diverse market, coupled with excellent communication skills, made the collaboration seamless and effective. Beyond the professional realm, I am delighted to mention that our relationship with Brinal has evolved into a strong and lasting friendship.
Without hesitation, I would highly recommend Brinal to any company seeking a dedicated and results-oriented professional for similar ventures in Southeast Asia. His unique skill set, combined with a genuine passion for the work, makes Brinal an invaluable asset to any team.
In closing, I want to express my gratitude for the positive impact Brinal has had on Akrapovic operations and performance results in Southeast Asia.
Marko Magdič
Sales and Training Manager
Techart Automobildesign GmbH
Since 2004, Techart has forged a dynamic partnership with Brinal and his team to maximize our untapped market potential in Southeast Asia. Leveraging on Brinal’s extensive expertise in this complex region, he has successfully cultivated the Techart brand and fostered a strong customer network, elevating our brand positioning and awareness to a prestigious level.
Beyond business, Brinal has become a trusted and genuine friend. I wholeheartedly endorse Brinal and his team for an expedited and successful entry into the Southeast Asian markets.
Thomas Behringer
Founding Partner
ABT Sportsline
The relationship between ABT Sportsline and Brinal and his team began in the year 2000. The collaboration has been characterized by professionalism, dedication, and efficiency from the outset. Communication has consistently been transparent and timely, significantly contributing to the smooth execution of our projects. Brinal’s team has consistently demonstrated high expertise and reliability.
Brinal was responsible for penetrating the complex Southeast Asian markets, brand positioning, and raising the brand awareness of ABT Sportsline, as well as identifying suitable customer networks for expansion in the region. We wholeheartedly recommend Brinal and his team in all aspects. What started as a business partnership has evolved over the years into a trusting friendship that endures to this day.
Hans-Jurgen ABT
CEO
AC Schnitzer
In over three decades of motorsport involvement, Herbert Schnitzer and his team have repeatedly confirmed their leading position amongst BMW race teams and tuning houses with numerous race victories and title wins.
To offer the customer a fast track to his modified dream BMW, a worldwide sales network of exclusive importers and support point dealers has been set up.
One of them is our partner for Singapore. For more than 15 years, Brinal Chua and his team has been representing our AC Schnitzer brand in Singapore. But it is not only the brand which is represented. With their enthusiastic approach for automotive refinement, Brinal & Team are also representing also our philosophy, our competence and not least the high quality of AC Schnitzer.
We believe in a further bright future together, with Brinal & Team.Greetings from AachenEnrico FoisHead of Export Sales
Brabus GmbH
Since 2009, Brinal & his team have been the official importer and distributor of BRABUS products in Singapore. We view Brinal Chua as a very competent, dedicated and exceptionally reputable partner and we are excited about the future for BRABUS in Singapore in cooperation with them.Detlef SchedelHead of the Export Sales Department
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KW Automotive GmbH
For over a decade, Brinal Chua and the AutoVox/Autoclinic team served as the exclusive importer and official representative of KW automotive GmbH in Singapore, Malaysia, Thailand, and the Philippines.
Through strategic market development, strong technical expertise, and the cultivation of a trusted dealer network, Brinal and his team played a key role in establishing KW Suspensions as one of the most respected premium suspension brands in Southeast Asia.
The accompanying image captures Brinal with Oliver Scherbaum, Export Sales Director of KW automotive GmbH, marking AutoVox’s official appointment and the beginning of a long-standing partnership with the brand.
Oliver Scherbaum
Export Sales Director
KW Automotive GmbH
Heico Sportiv
While it isn’t difficult to find a local distributor for our products, it is very difficult to find the perfect partner who is not only professional in terms of trading our products, but also has the same understanding of the specific HEICO SPORTIV core values: to offer customers an excellent service in all areas and to communicate our philosophy.
HEICO SPORTIV products do not only fulfill an outstanding way of delivering high quality products for Volvo tuning. Being a HEICO SPORTIV customer means becoming an exclusive member of the unique world of HEICO. There is philosophy behind every single HEICO product and the processes that lead to assembling our customer’s desires for personalising his Volvo, naturally becomes a HEICO experience.
We are thankful that Brinal Chua and his team, our official Asia distributor has been delivering our HEICO experience to our customers, like we do.
Holger Hedtke
Managing Shareholder
DTE Systems GmbH
Brinal has been a tremendous help in developing the Southeast Asian market for DTE Systems. Through valuable discussions where Brinal brought in his experience, and strategic and entrepreneurial views on how to introduce a premium, technology-driven brand into the Southeast Asian market, we jointly developed a customized go-to-market approach involving a network of regional brand shops. His broad knowledge of the market space helped us to identify and target the right local partners and ensure professional and timely implementation of the strategy. Both, Brinal’s high level of professionalism combined with great judgment skills on market needs and brand positioning were key to our success making him a great partner for entering the Southeast Asian market space. We are thankful for this deep business relationship we’ve built, and more so for our friendship based on trust in supporting each other also beyond immediate business interests.
Michael Krecek
Managing Partner
REMUS INNOVATION G.m.b.H.
I have had the pleasure of working closely with Brinal Chua, as a business partner for several years. Our collaboration involved supplying sport exhaust systems from Austria to Brinal’s distribution company in Singapore.
Brinal’s dedication, professionalism, and strategic foresight were evident throughout our partnership. He played a pivotal role in expanding our business into multiple markets, including the Philippines, Thailand, and Malaysia, achieving impressive growth rates of more than 30% over the course of just two years. His ability to navigate challenges and seize opportunities with agility and determination is truly commendable.
Moreover, Brinal’s commitment to building strong relationships and fostering a collaborative environment was instrumental in our joint success. His excellent communication skills, integrity, and genuine concern for the well-being of our partnership were consistently demonstrated, making him a trusted ally and valued collaborator.
On a personal level, I have found Brinal to be not only a reliable business partner but also a pleasure to work with. His positive attitude, professionalism, and respect for others have greatly contributed to the positive dynamics of our interactions.
In summary, I have the utmost confidence in Brinal’s abilities and character, and I believe he would be a valuable asset to any organization or endeavor. I wholeheartedly recommend him for any opportunities that may arise, and I am certain that he will excel and make significant contributions wherever he goes.
Urban Repa
International Export Manager